Overview:
Selsun Blue is a well-known scalp care brand that is lacking in personality.
I reimagined it to better connect with a younger and more diverse audience. I refreshed the identity to introduce a softer, more inviting visual language that maintains trust while shifting toward a more inclusive and contemporary aesthetic.
The design choices reflect a balance between the brand’s legacy and its renewed focus on accessibility, ease, and everyday care — making the product feel less clinical and more like part of a modern routine.
Skills:
Brand Identity
Photography
Logo Design
Marketing
Web Design
